This Handbook is the main product of a two-year long project “Sport Parks Inspired by the Olympics.” Coordinated by the Czech Olympic Committee, co-financed by the European Union and supported by the International Olympic Committee, the project brought together event and project managers and marketing professionals from National Olympic Committees of Belgium, Croatia, Finland, France, Italy, the Netherlands, and Slovenia, and from the Czech Region of South Bohemia. External experts representing host cities, event agencies, sponsors and others took part in the project as well. The project was based on a successful long-term initiative of the Czech NOC , the first event of which took place during the Sochi Games in 2014. See more in the case studies.
About the Handbook
How did it come about?
How does it work?
The Handbook will not provide you with detailed A to Z information on every aspect of staging of the events. This would be, indeed, close to impossible and very burdensome as there is no one-size-fits all format and solution.
Rather, the Handbook aims to take you through the basic steps of the organisational process while providing you with information on the production, programme, management, marketing, communications, resources, sustainability and evaluation of the event, illustrating each important step with best practice examples, and offering you useful tools and tips.
What does it build on?
Most of the examples and good practices featured in the Handbook come from the Olympic Festivals and Olympic Festival-like events organised between 2014 and 2018 .
- 2014: Olympic Park Sochi-Letna (Czech NOC)
- 2016: Olympic Park Rio-Lipno, Olympic Park Rio-Ostrava (Czech NOC), Olympic Experience The Hague (Dutch NOC), Rio House Ostend (Belgian NOC)
- 2018: Olympic Festivals Brno and Ostrava (Czech NOC), Olympic Festival Grenoble (French NOC), Olympic Festival Rogla (Slovenian NOC), Olympic Festival Pristina (Kosovo* NOC)
Special thanks go to:
Alma Papic, Anouk Van Langerak, Damien Duval, Daniela Drago, Fabienne Van Leeuwen, Jana Janotova, Jiri Gruntorad, Kati Malkki, Kerline Verjuin, Marco Arpino, Milan Nebesar, Nada Cerna, Nelli Kuokka, Pascal Dufourny, Peter Dokl, Radana Kubesova, Taja Skorc, Veronika Zemanova, and all other experts who have contributed to the development of the Handbook.
Pictures featured in the Handbook are property of the National Olympic Committees involved in the Sport Parks projects. Tools, tips and other attachments were either provided by the Sport Parks project partners, the IOC and/or are in the public domain.
List of abbreviations
AV – Audiovisual
B2B – Business to Business
CSR – Corporate Social Responsibility
EU – European Union
EY – Ernst & Young
FIS – International Ski Federation
GDPR – General Data Protection Regulation
HR – Human Resources
IOC – International Olympic Committee
ISO – International Standard Organisation
KPI – Key Performance Indicators
NGO – Non-Governmental Organisation
NOC – National Olympic Committee
OC – Organising Committee
OCOG – Organising Committee of the Olympic Games
OF – Olympic Festival
OP – Olympic Park
RHB – Rights-holding broadcaster
ROI – Return on Investment
TOP Partners – Partners of the International Olympic Committee