Case Study Brno (CZ) 2018

Basic data

Country

Czech Republic

City

Brno

Name

Olympic Festival PyeongChang 2018- Brno

Date/duration

17 days (09/02/2018 - 25/02/2018)

Main organiser

Czech Olympic Committee

Co-organiser

City of Brno, South Moravian region

Main target group

Families with children, schools

Finances

Total budget (in EUR)

2 000 000+

Public subsidies (ministries/agencies at national level) + national lotteries where applicable

0.5 %

Public subsidies (region/municipality)

33 %

Sponsors/partners

45 %

Revenues admission, sales, gastro services etc.

5 %

IOC Solidarity

1,5 %

Own resources (not coming from pubic subsidies)

15 %

Venue

Characteristics (sea side, mountains, city centre, sport venue etc.)

Large city park

Indoors/Outdoors

Outdoors/ Indoors

Square meters

64 604 m²

Visitors/ Participants

Total number

157 271

Average per day

9 251

% of children and youth under 18

60 %

Number of schools involved

83

% of people would like the Festival to be organised in the future

84 %

Organisers

Number of members of Organising Committee

25

Number of volunteers

315

Doing sport

No. of clubs/ federations involved

32

List of sports to try

Biathlon Ice-hockey Cross-country skiing Bobsleigh Skeleton Speed skating Figure skating Ski jumping Snowboarding Curling Alpine skiing Luge Freestyle skiing Snowboard Others…

List of high-level sport competition/ shows

• Skating challenge • Figure skating exhibition • Skating with stars • Curling match • Cross-country skiing race • Snowboard cup • Chess cup • Ice-hockey daily match – junior • Kryathlon competition • e

Sports for the disabled

Paralympic day 21.2.: Curling of the disabled, Sledge hockey, Sound shooting Presentation

Watching sports

Number of screens

120m2 of screens

Olympic Education

Examples of activities

Olympic quiz (Korean embassy stand)

Olympic Feel

Arrivals of Olympians

Eva Samkova (bronze) 21.2., Anna Duskova, Martin Bidar (figure skaters) 19.2., lugers 21.2. • official welcome of all Olympians on the stage • During the OG – as they arrive, they usually came to the Festival - Presentation on the main stage, autograph

Activities with Olympians (past and present)

Celebrity races – e.g. Rene Novotny (World champion figure skating) - exhibition, Josef Dostal (Canoeist) - pumptrack, D. Kostelecky (Ol. medallist shooting) – biathlon race, Š. Hilgertová (Canoeist) – bobsleigh etc. • Meet and greet with Olympians

Opening/ closing ceremony

Yes, both

Olympic Team Partners/ Sponsors - list

Coca Cola Visa Samsung Škoda Auto Strabag Alpine Pro T-Mobile Lesy ČR Mall.cz Pilsner Urquell Česká spořitelna Čeps ČRo Česká televise Big Board Johnny Servis Vystaviste Brno Koh-i-noor AVMedia Sporten České dráhy Krajanka Deník

Non-commercial partners

City of Brno South Moravian region Brno transportation company

Example of activation

Škoda Auto ice-hockey ring - Presentation of the new type of Škoda, partner of ice-hockey ring) Visa pumptrack Samsung zone – multimedia tent ČEPS biathlon shooting range Coca-Cola snowpark ČRO Radiožurnál ski jump Mall.cz skate rental Česká spořitelna –

Press centre

Yes + Studio of the Czech Television – live broadcast from Festivals, connection with Korea

RHB – which + rating if available

Czech Television – 40 hours broadcasted directly from the Festivals, TV Polar (regional)

Radio coverage – which and what

Czech Radio – Radiožurnál – 124 hours broadcasted directly from the Festivals

Press – reach + media value

1,151 articles about Festivals

Social media reach - FB/ Instagram/ Twitter

Facebook total reach of the event Ostrava – 526,492 7,707 fans of the page Olympijsky festival Ostrava 455 K views of 22 YouTube videos from the Festivals

Material – examples

Pumptrack – donated to the city of Ostrava, big wooden inscription Olympijsky festival as a memory of the event
the City of Brno decided to buy all ice surfaces for every year usage during the winter for the skating of Brno inhabitants