General information

Basic data

Czech Republic
Olympic Festival PyeongChang 2018 - Ostrava
17 days (09/02/2018 - 25/02/2018)
Main organiser
Czech Olympic Committee
City of Ostrava, Moravian - Silesian region
Main target group
Families with children, schools


Total budget (in EUR)
2 000 000+
Public subsidies (ministries/agencies at national level) + national lotteries where applicable
0.5 %
Public subsidies (region/municipality)
33 %
45 %
Revenues admission, sales, gastro services etc.
5 %
IOC Solidarity
1,5 %
Own resources (not coming from pubic subsidies)
15 %


Characteristics (sea side, mountains, city centre, sport venue etc.)
Large city park (Ice Hockey arena + Korean village at the main Ostrava square), 4 x Skiing resorts
Outdoors/ indoors
Square meters
9 300m2

Visitors/ Participants

Total number
Average per day
% of children and youth under 18
44 %
Number of schools involved
% of people would like the Festival to be organised in the future
84 %
Any other interesting data from visitors’ surveys
- The work of volunteers was perceived almost exclusive as very positive (9.,7 points out of 10) - Visitors appreciated the most the general variety of sports on offer, activities for children, and the life broadcast from the Games.


Number of members of Organising Committee
Number of volunteers


Doing sport

No. of clubs/ federations involved
List of sports to try
Biathlon Ice-hockey Cross-country skiing Bobsleigh Skeleton Speed skating Figure skating Ski jumping Snowboarding Curling Alpine skiing Luge Freestyle skiing Snowboard Others…
List of high-level sport competition/ shows
• Figure skating show • Curling match • Biathlon competition • Commented training of ice-hockey A-team • etc. + competitions for the public
Sports for the disabled
Paralympic day 14.2.: Curling of the disabled • Sledge hockey • Sound shooting

Watching sports

Number of screens
5x3m LED screen + LED cube

Olympic Education

Examples of activities
Olympic quiz (Korean embassy stand)

Olympic Feel

Arrivals of Olympians
• Official welcome of all Olympians who came to the OF on the stage, their presentation and autograph sessions • Anna Duskova, Martin Bidar (Figure skaters) on 19.2.
Activities with Olympians (past and present)
• Celebrity races – How to prepare skis with Martin Koukal (former W. champion in CC skiing) • Meet and greet with Olympians upon their arrival • Former Olympians and other sport stars involved as coaches in sport activities for the public
Examples of activities
• Involvement of athletes in good cause activities, such as those of the Czech Olympic Foundation
Opening/ closing ceremony
Yes, both

Partners/ sponsors

TOP partners involved – list
Coca Cola Visa Samsung
Olympic Team Partners/ Sponsors - list
Škoda Auto, Strabag, Alpine Pro, T-Mobile, Lesy ČR,, Pilsner Urquell, Česká spořitelna, Čeps, Czech Radio “Radiožurnál”, Czech Television, Big Board, Johnny Servis, Koh-i-noor, AVMedia/ Sporten, České dráhy, Krajanka, Deník , Printo, Residomo
Non-commercial partners
City of Ostrava Moravian-Silesian region
Example of activation
Each partner was partner of a sport venue or service (skates rental): Škoda Auto ice-hockey rink- Presentation of the new type of Škoda, partner of ice-hockey rink), Visa - pumptrack, ČEPS ( Energy Transmission System Operator) - biathlon shooting range

Media and communications

Press centre
Yes + Studio of the Czech Television – live broadcast from Festivals, connection with Korea
RHB – which + rating if available
Czech Television – 40 hours broadcasted directly from the Festivals, TV Polar (regional)
Radio coverage – which and what
Czech Radio – Radiožurnál – 124 hours broadcasted directly from the Festivals
Press – reach + media value
1151 articles about the Festivals
Social media reach - FB/ Instagram/ Twitter
Facebook: total reach of the event Ostrava – 526,492/ 7,707 fans of the page Olympijsky festival Ostrava YouTube: 22 videos from both Festivals, 455 K views


Material – examples
Pumptrack – donated to the City of Ostrava/ A large wooden inscription “Olympijsky festival” given to the City as a memory of the event
Social - examples
Promotion of local sport clubs and their activities – attracting new members.