Case Study Ostrava(CZ) 2018

Close video

General information

Total budget (in EUR): 2 000 000+
Public subsidies (ministries/agencies at national level) + national lotteries where applicable: 0.5 %
Public subsidies (region/municipality): 33 %
Sponsors/partners: 45 %
Revenues admission, sales, gastro services etc.: 5 %
IOC Solidarity: 1,5 %
Own resources (not coming from pubic subsidies): 15 %

Characteristics (sea side, mountains, city centre, sport venue etc.): Large city park (Ice Hockey arena + Korean village at the main Ostrava square), 4 x Skiing resorts
Indoors/Outdoors: Outdoors/ indoors
Square meters: 9 300m2

Total number: 101,624
Average per day: 5,978
% of children and youth under 18: 44 %
Number of schools involved: 35
% of people would like the Festival to be organised in the future: 84 %
Any other interesting data from visitors’ surveys: - The work of volunteers was perceived almost exclusive as very positive (9.,7 points out of 10) - Visitors appreciated the most the general variety of sports on offer, activities for children, and the life broadcast from the Games.

No. of clubs/ federations involved: 32
List of sports to try: Biathlon Ice-hockey Cross-country skiing Bobsleigh Skeleton Speed skating Figure skating Ski jumping Snowboarding Curling Alpine skiing Luge Freestyle skiing Snowboard Others…
List of high-level sport competition/ shows: • Figure skating show • Curling match • Biathlon competition • Commented training of ice-hockey A-team • etc. + competitions for the public
Sports for the disabled: Paralympic day 14.2.: Curling of the disabled • Sledge hockey • Sound shooting

Arrivals of Olympians: • Official welcome of all Olympians who came to the OF on the stage, their presentation and autograph sessions • Anna Duskova, Martin Bidar (Figure skaters) on 19.2.
Activities with Olympians (past and present): • Celebrity races – How to prepare skis with Martin Koukal (former W. champion in CC skiing) • Meet and greet with Olympians upon their arrival • Former Olympians and other sport stars involved as coaches in sport activities for the public
Examples of activities: • Involvement of athletes in good cause activities, such as those of the Czech Olympic Foundation
Opening/ closing ceremony: Yes, both

TOP partners involved – list: Coca Cola Visa Samsung
Olympic Team Partners/ Sponsors - list: Škoda Auto, Strabag, Alpine Pro, T-Mobile, Lesy ČR, Mall.cz, Pilsner Urquell, Česká spořitelna, Čeps, Czech Radio “Radiožurnál”, Czech Television, Big Board, Johnny Servis, Koh-i-noor, AVMedia/ Sporten, České dráhy, Krajanka, Deník , Printo, Residomo
Non-commercial partners: City of Ostrava Moravian-Silesian region
Example of activation: Each partner was partner of a sport venue or service (skates rental): Škoda Auto ice-hockey rink- Presentation of the new type of Škoda, partner of ice-hockey rink), Visa - pumptrack, ČEPS ( Energy Transmission System Operator) - biathlon shooting range

Press centre: Yes + Studio of the Czech Television – live broadcast from Festivals, connection with Korea
RHB – which + rating if available: Czech Television – 40 hours broadcasted directly from the Festivals, TV Polar (regional)
Radio coverage – which and what: Czech Radio – Radiožurnál – 124 hours broadcasted directly from the Festivals
Press – reach + media value: 1151 articles about the Festivals
Social media reach - FB/ Instagram/ Twitter: Facebook: total reach of the event Ostrava – 526,492/ 7,707 fans of the page Olympijsky festival Ostrava YouTube: 22 videos from both Festivals, 455 K views

Material – examples: Pumptrack – donated to the City of Ostrava/ A large wooden inscription “Olympijsky festival” given to the City as a memory of the event
Social - examples: Promotion of local sport clubs and their activities – attracting new members.