Case Study The Hague(NL) 2016

Basic data

Country

The Netherlands

City

The Hague

Name

Olympic Experience

Date/duration

16 days, 16. - 21. 8. 2016

Main organiser

NOC*NSF

Co-organiser

City of the Hague TIG Sports (Event agency)

Main target group

Families, fans

Finances

Total budget (in EUR)

3 000 000+

Public subsidies (region/municipality)

32.5 %

Sponsors/partners

29.2 %

Revenues admission, sales, gastro services etc.

26.7 %

Own resources (not coming from pubic subsidies)

19.5 %

Venue

Characteristics (sea side, mountains, city centre, sport venue etc.)

Seaside

Indoors/Outdoors

Outdoors

Square meters

40,000 m2

Visitors/ Participants

Total number

103,000 visitors / 51,000 visitors participating in sports

Average per day

6,000

% of children and youth under 18

44%

% of people would like the Festival to be organised in the future

90 %, 8.4 visitors score

Any other interesting data from visitors’ surveys

Over 50 % of visitors were parents/grandparents with children. Of all the rated services and activities in the venue, visitors gave the highest mark to sport activities.

Organisers

Number of members of Organising Committee

TIG Sports ->
from 5 to 25 NOC*NSF ->
5, The Hague ->
5

Number of volunteers

1,000

Doing sport

No. of clubs/ federations involved

31

List of sports to try

37

List of high-level sport competition/ shows

Beach volleybal (National champ.), Beach rugby (National champ.), Beach tennis (National champ.), Beach korfbal (National champ.), Basketball 3x3 (FIBA Challenger), Archery (Contest), Swimming (Race), Triathlon (Race), Sub polo (Exhib.), Judo, Surfing

Sports for the disabled

7 events

Olympic Education

Examples of activities

Olympic Road - Educational programme mainly for children

Olympic Feel

Examples of activities

75 Former Olympic Athletes &
medal winners took part Meet and greet with Olympians organised

Opening/ closing ceremony

Yes

TOP partners involved – list

ATOS, Procter &
Gamble, Samsung

Olympic Team Partners/ Sponsors - list

De Lotto, EY, PON, Rabobank, Randstad, Zilveren Kruis, Asics, Friesland Campina, Heineken, KPN, NS, Princess, Suitsupply / Sponsors of federations : Aegon, Delta Lloyd

Example of activation

House of a top coach, EY

Press centre

Yes

Radio coverage – which and what

Daily radio 1

Press – reach + media value

NPS reach +37

Social media reach - FB/ Instagram/ Twitter

737,305 social media reach