General information
Basic data
- City
- Prague
- Name
- Olympic Park Sochi-Letna 2014
- Date/duration
- 18 days (6. – 23. 2. 2014)
- Main organiser
- Czech Olympic Committee
- Main target group
- Families with children, schools
Finances
- Total budget (in EUR)
- 2,000,000+
- Public subsidies (ministries/agencies at national level) + national lotteries where applicable
- 21 %
- Sponsors/partners
- 19 %
- Own resources (not coming from pubic subsidies)
- 60 %
Venue
- Characteristics (sea side, mountains, city centre, sport venue etc.)
- Large city park
- Indoors/Outdoors
- Outdoors
- Square meters
- 6,500 m2 of lice
Visitors/ Participants
- Total number
- 409,148
- Average per day
- 22,730
- % of children and youth under 18
- 27 % (18-30: 38%)
- Number of schools involved
- 70 (participants of the project My Olympics)
- % of people would like the Festival to be organised in the future
- 94 %
- Any other interesting data from visitors’ surveys
- Curling and biathlon were the most popular sport activities./ 45% of visitors came mainly for active sports participation/ Almost 1/3 tried a sport they had never attempted before.
Organisers
- Number of members of Organising Committee
- 14
- Number of volunteers
- 450
Activities
Doing sport
- No. of clubs/ federations involved
- 9
- List of high-level sport competition/ shows
- Ice-hockey tournament – Letná Classics – throughout the 2 weeks, Junior 1st division Ice-hockey games, Short track exhibition, Team ice-skating exhibition, Curling match of “generations”+ competitions for the public
- Sports for the disabled
- Paralympic day: Presentation of biathlon and cross country skiing for visually impaired athletes with the possibility to try out/ Paralympian curling – possibility to try out/ Cross country sledge/ Monoski / Sledge hockey – show match
- List of sports to try
- Biathlon, Ice hockey, Cross-country skiing , Bobsleigh, Skeleton, Skating/figure skating, Ski jumping, Snowboarding , Curling , Alpine skiing, Luge
Watching sports
- Number of screens
- 120m2 of screens
Olympic Education
- Examples of activities
- Cooperation with Technical University of Prague – technology within sports: e.g. electric race car (Formula One).
Olympic Feel
- Arrivals of Olympians
- Official welcome of all Olympians onstage during the last day: During the OG – as they arrive, they usually came to the Park - Presentation on the main stage, autograph sessions
- Activities with Olympians (past and present)
- Celebrity races – CC skiing with summer sports Olympians • Former Olympians and other sport starts involved as coaches in sport activities for the public • Involvement of athletes in good cause activities, such as those of the Czech Olympic Foundation
- Opening/ closing ceremony
- Yes, both
Partners/ sponsors
- Olympic Team Partners/ Sponsors - list
- T-Mobile, Škoda Auto, ČEZ, iDnes, Alpine Pro , T-Mobile, Agrofert, Lesy ČR, Pilsner Urquell, Česká spořitelna
- Non-commercial partners
- Čtyřlístek
- Example of activation
- Škoda Park: Presentation of the new type of Škoda – YETI: Heated tent and changing area + skating path
Media and communications
- Press centre
- Yes
- RHB – which + rating if available
- Czech Television studio (41 minutes live a day, the main news programme broadcast from the studio a couple of times – connection between the studio in Letna and the one in Sochi), 24 simulcasts between Sochi and Letna
- Radio coverage – which and what
- Czech Radio – Radiožurnál
- Press – reach + media value
- Printed "Olympic Daily"
- Social media reach - FB/ Instagram/ Twitter
- FB Czech Olympic Team +175 000 fans
Legacy
- Material – examples
- Revitalisation of the Letna city Park (e. g. new lawns laid)