General information

Basic data

Olympic Park Sochi-Letna 2014
18 days (6. – 23. 2. 2014)
Main organiser
Czech Olympic Committee
Main target group
Families with children, schools


Total budget (in EUR)
Public subsidies (ministries/agencies at national level) + national lotteries where applicable
21 %
19 %
Own resources (not coming from pubic subsidies)
60 %


Characteristics (sea side, mountains, city centre, sport venue etc.)
Large city park
Square meters
6,500 m2 of lice

Visitors/ Participants

Total number
Average per day
% of children and youth under 18
27 % (18-30: 38%)
Number of schools involved
70 (participants of the project My Olympics)
% of people would like the Festival to be organised in the future
94 %
Any other interesting data from visitors’ surveys
Curling and biathlon were the most popular sport activities./ 45% of visitors came mainly for active sports participation/ Almost 1/3 tried a sport they had never attempted before.


Number of members of Organising Committee
Number of volunteers


Doing sport

No. of clubs/ federations involved
List of high-level sport competition/ shows
Ice-hockey tournament – Letná Classics – throughout the 2 weeks, Junior 1st division Ice-hockey games, Short track exhibition, Team ice-skating exhibition, Curling match of “generations”+ competitions for the public
Sports for the disabled
Paralympic day: Presentation of biathlon and cross country skiing for visually impaired athletes with the possibility to try out/ Paralympian curling – possibility to try out/ Cross country sledge/ Monoski / Sledge hockey – show match
List of sports to try
Biathlon, Ice hockey, Cross-country skiing , Bobsleigh, Skeleton, Skating/figure skating, Ski jumping, Snowboarding , Curling , Alpine skiing, Luge

Watching sports

Number of screens
120m2 of screens

Olympic Education

Examples of activities
Cooperation with Technical University of Prague – technology within sports: e.g. electric race car (Formula One).

Olympic Feel

Arrivals of Olympians
Official welcome of all Olympians onstage during the last day: During the OG – as they arrive, they usually came to the Park - Presentation on the main stage, autograph sessions
Activities with Olympians (past and present)
Celebrity races – CC skiing with summer sports Olympians • Former Olympians and other sport starts involved as coaches in sport activities for the public • Involvement of athletes in good cause activities, such as those of the Czech Olympic Foundation
Opening/ closing ceremony
Yes, both

Partners/ sponsors

Olympic Team Partners/ Sponsors - list
T-Mobile, Škoda Auto, ČEZ, iDnes, Alpine Pro , T-Mobile, Agrofert, Lesy ČR, Pilsner Urquell, Česká spořitelna
Non-commercial partners
Example of activation
Škoda Park: Presentation of the new type of Škoda – YETI: Heated tent and changing area + skating path

Media and communications

Press centre
RHB – which + rating if available
Czech Television studio (41 minutes live a day, the main news programme broadcast from the studio a couple of times – connection between the studio in Letna and the one in Sochi), 24 simulcasts between Sochi and Letna
Radio coverage – which and what
Czech Radio – Radiožurnál
Press – reach + media value
Printed "Olympic Daily"
Social media reach - FB/ Instagram/ Twitter
FB Czech Olympic Team +175 000 fans


Material – examples
Revitalisation of the Letna city Park (e. g. new lawns laid)