Case Study Prague(CZ) 2014

Close video

General information

Total budget (in EUR): 2,000,000+
Public subsidies (ministries/agencies at national level) + national lotteries where applicable: 21 %
Sponsors/partners: 19 %
Own resources (not coming from pubic subsidies): 60 %

Characteristics (sea side, mountains, city centre, sport venue etc.): Large city park
Indoors/Outdoors: Outdoors
Square meters: 6,500 m2 of lice

Total number: 409,148
Average per day: 22,730
% of children and youth under 18: 27 % (18-30: 38%)
Number of schools involved: 70 (participants of the project My Olympics)
% of people would like the Festival to be organised in the future: 94 %
Any other interesting data from visitors’ surveys: Curling and biathlon were the most popular sport activities./ 45% of visitors came mainly for active sports participation/ Almost 1/3 tried a sport they had never attempted before.

No. of clubs/ federations involved: 9
List of high-level sport competition/ shows: Ice-hockey tournament – Letná Classics – throughout the 2 weeks, Junior 1st division Ice-hockey games, Short track exhibition, Team ice-skating exhibition, Curling match of “generations”+ competitions for the public
Sports for the disabled: Paralympic day: Presentation of biathlon and cross country skiing for visually impaired athletes with the possibility to try out/ Paralympian curling – possibility to try out/ Cross country sledge/ Monoski / Sledge hockey – show match
List of sports to try: Biathlon, Ice hockey, Cross-country skiing , Bobsleigh, Skeleton, Skating/figure skating, Ski jumping, Snowboarding , Curling , Alpine skiing, Luge

Examples of activities: Cooperation with Technical University of Prague – technology within sports: e.g. electric race car (Formula One).

Arrivals of Olympians: Official welcome of all Olympians onstage during the last day: During the OG – as they arrive, they usually came to the Park - Presentation on the main stage, autograph sessions
Activities with Olympians (past and present): Celebrity races – CC skiing with summer sports Olympians • Former Olympians and other sport starts involved as coaches in sport activities for the public • Involvement of athletes in good cause activities, such as those of the Czech Olympic Foundation
Opening/ closing ceremony: Yes, both

Olympic Team Partners/ Sponsors - list: T-Mobile, Škoda Auto, ČEZ, iDnes, Alpine Pro , T-Mobile, Agrofert, Lesy ČR, Pilsner Urquell, Česká spořitelna
Non-commercial partners: Čtyřlístek
Example of activation: Škoda Park: Presentation of the new type of Škoda – YETI: Heated tent and changing area + skating path

Press centre: Yes
RHB – which + rating if available: Czech Television studio (41 minutes live a day, the main news programme broadcast from the studio a couple of times – connection between the studio in Letna and the one in Sochi), 24 simulcasts between Sochi and Letna
Radio coverage – which and what: Czech Radio – Radiožurnál
Press – reach + media value: Printed "Olympic Daily"
Social media reach - FB/ Instagram/ Twitter: FB Czech Olympic Team +175 000 fans

Material – examples: Revitalisation of the Letna city Park (e. g. new lawns laid)