Case Study Grenoble(FR) 2018

General information

Country: France
City: Grenoble
Name: Olympic Festival PyeongChang Grenoble 2018
Date/duration: 15 days (10/02/2018 - 25/02/2018)
Main organiser: French National Olympic and Sport Committee (CNOSF)
Co-organiser: CDOS Isère (Local Departmental Olympic Committee), City of Grenoble
Main target group: Citizens

Characteristics (sea side, mountains, city centre, sport venue etc.): Palais des Sports de Grenoble (indoors sport venue from Grenoble Olympics game)
Indoors/Outdoors: Indoors

Total number: 21,000
Average per day: 1,500
% of children and youth under 18: 40 %
% of people would like the Festival to be organised in the future: 77 %
Any other interesting data from visitors’ surveys: - 40 % of visitors came to the OF more than once - The primary source of information about the Festival were newspapers (38 %) and personal contacts amongst family members and friends (23 %).

No. of clubs/ federations involved: 0
List of sports to try: Biathlon shooting, Martin Fourcade challenge – virtual reality Biathlon, Curling, Downhill skiing
List of high-level sport competition/ shows: 0
Sports for the disabled: 1

Examples of activities: • 1968 Olympics Quiz • Olympics-related drawing for children • Exhibition (posters) on the history of the Olympic Games

TOP partners involved – list: Samsung
Olympic Team Partners/ Sponsors - list: Panasonic, Lacoste, L’Or , France Televisions, Club Med, MGEN (insurance provider), Maif (insurance provider)
Example of activation: Club Med: Supported the terrace area (40 chairs) allowing fans to enjoy the broadcasts while being comfortably seated
Examples of activities: MGEN: Provided their virtual reality activation « Martin Fourcade challenge» allowing fans to experience an extraordinary digital experience by being immersed in the heart of a biathlon race

Press centre: No
RHB – which + rating if available: France TV
Social media reach - FB/ Instagram/ Twitter: Social media channels of the City of Grenoble were mobilised. Twitter – @France Olympique: 5 tweets with 61 570 impressions/ 2 234 total engagements (@Replies+Retweets+Mentions+Favorites)