Case Study Lipno(CZ) 2016

Basic data

Country

Czech Republic

City

Lipno region (Lipno nad Vltavou, Frymburk, Černá v Pošumaví, Loučovice, Přední Výtoň)

Name

Olympic Park Rio- Lipno 2016

Date/duration

20 days, 4. - 23. 8. 2016

Main organiser

Czech Olympic Committee

Co-organiser

Stance agency, South Bohemia Region

Main target group

Families with children

Finances

Total budget (in EUR)

2,407,400

Public subsidies (ministries/agencies at national level) + national lotteries where applicable

11 %

Public subsidies (region/municipality)

39 %

Sponsors/partners

15 %

Revenues admission, sales, gastro services etc.

5 %

Own resources (not coming from pubic subsidies)

30 %

Venue

Characteristics (sea side, mountains, city centre, sport venue etc.)

By the lake

Indoors/Outdoors

Outdoors

Square meters

63 000m2 (in term of region)

Visitors/ Participants

Total number

340,240

Average per day

17,000

% of children and youth under 18

44 %

Number of schools involved

no schools organised because of the summer period

% of people would like the Festival to be organised in the future

94 %

Organisers

Number of members of Organising Committee

30

Number of volunteers

513

Doing sport

No. of clubs/ federations involved

45

List of sports to try

47 (track and field, football, taekwondo, golf, cyclist, basketball, water sports, tennis, triathlon, rugby, sport shooting)

List of high-level sport competition/ shows

12 exhibitions, 45 tournaments for the public

Sports for the disabled

“Paralympic day”, possibility to try para disciplines like handbike ride

Watching sports

Number of screens

1

Olympic Education

Examples of activities

Former Olympians meeting with active Olympians and schools

Olympic Feel

Arrivals of Olympians

Common arrival from Prague of about 20 Olympians was organised in cooperation with Ministries of Defence and Internal Affairs using helicopters

Activities with Olympians (past and present)

Autographing with photo shooting, greetings from the main stage, 55 Olympians presented (together active and passive)

Opening/ closing ceremony

Yes

TOP partners involved – list

Samsung, Visa, Coca Cola

Olympic Team Partners/ Sponsors - list

Škoda Auto, ČEZ, Pilsner Urquell

Example of activation

Skoda Auto Run Challenge- donated the money to children’s home, ČEZ (energetic company)- paddle board rental – they gave the equipment to the local municipality after the event, Pilsner Urquell – donated 5CZK per passed visitor to handicapped athletes

Press centre

Yes- 142 journalists

RHB – which + rating if available

CZECH TV – 25 hours live broadcasted from Lipno

Radio coverage – which and what

Czech Radio- Radiožurnál- 55 hours broadcasted

Social media reach - FB/ Instagram/ Twitter

Facebook: 24,5 Mio/ Instagram 300 K reactions during OG/ Twitter 12 K users/ You Tube 2 620 K views

Material – examples

Partners donated the sports equipment to the local schools (volleyball balls, paddle boards, money)/ Olympic Park helped to build up new infrastructure or helped to innovate it (e.g. bicycle path)

Social - examples

Olympic Park helped to motivate people to visit the region and to come back again/ Possibility for children to choose the right sport