General information

Basic data

Czech Republic
Lipno region (Lipno nad Vltavou, Frymburk, Černá v Pošumaví, Loučovice, Přední Výtoň)
Olympic Park Rio- Lipno 2016
20 days, 4. - 23. 8. 2016
Main organiser
Czech Olympic Committee
Stance agency, South Bohemia Region
Main target group
Families with children


Total budget (in EUR)
Public subsidies (ministries/agencies at national level) + national lotteries where applicable
11 %
Public subsidies (region/municipality)
39 %
15 %
Revenues admission, sales, gastro services etc.
5 %
Own resources (not coming from pubic subsidies)
30 %


Characteristics (sea side, mountains, city centre, sport venue etc.)
By the lake
Square meters
63 000m2 (in term of region)

Visitors/ Participants

Total number
Average per day
% of children and youth under 18
44 %
Number of schools involved
no schools organised because of the summer period
% of people would like the Festival to be organised in the future
94 %


Number of members of Organising Committee
Number of volunteers


Doing sport

No. of clubs/ federations involved
List of sports to try
47 (track and field, football, taekwondo, golf, cyclist, basketball, water sports, tennis, triathlon, rugby, sport shooting)
List of high-level sport competition/ shows
12 exhibitions, 45 tournaments for the public
Sports for the disabled
“Paralympic day”, possibility to try para disciplines like handbike ride

Watching sports

Number of screens

Olympic Education

Examples of activities
Former Olympians meeting with active Olympians and schools

Olympic Feel

Arrivals of Olympians
Common arrival from Prague of about 20 Olympians was organised in cooperation with Ministries of Defence and Internal Affairs using helicopters
Activities with Olympians (past and present)
Autographing with photo shooting, greetings from the main stage, 55 Olympians presented (together active and passive)
Opening/ closing ceremony

Partners/ sponsors

TOP partners involved – list
Samsung, Visa, Coca Cola
Olympic Team Partners/ Sponsors - list
Škoda Auto, ČEZ, Pilsner Urquell
Example of activation
Skoda Auto Run Challenge- donated the money to children’s home, ČEZ (energetic company)- paddle board rental – they gave the equipment to the local municipality after the event, Pilsner Urquell – donated 5CZK per passed visitor to handicapped athletes

Media and communications

Press centre
Yes- 142 journalists
RHB – which + rating if available
CZECH TV – 25 hours live broadcasted from Lipno
Radio coverage – which and what
Czech Radio- Radiožurnál- 55 hours broadcasted
Social media reach - FB/ Instagram/ Twitter
Facebook: 24,5 Mio/ Instagram 300 K reactions during OG/ Twitter 12 K users/ You Tube 2 620 K views


Material – examples
Partners donated the sports equipment to the local schools (volleyball balls, paddle boards, money)/ Olympic Park helped to build up new infrastructure or helped to innovate it (e.g. bicycle path)
Social - examples
Olympic Park helped to motivate people to visit the region and to come back again/ Possibility for children to choose the right sport